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INDIA’S FIRST SMELL MARK: A NEW FRONTIER IN TRADEMARK LAW

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Authored by Keerthana Krishna When most people think of a trademark, they imagine a brand name or a logo. However, modern branding goes far beyond words. Today, businesses also protect elements like colours, shapes, sounds, tastes and scents. These are known as unconventional trademarks. However, such marks face several legal and practical challenges, including satisfying … Read more

Elevator Companies on Notice: Supreme Court Recognises Lifts as “Common Carriers” and Imposes a Non-Delegable Duty of Care

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Authored by Mahima. Introduction In a significant development for product liability and consumer protection jurisprudence, the Hon’ble Supreme Court, in M/s. OTIS Elevator Co. (India) Ltd. v. Rashmi Handa & Ors. (Civil Appeal No. 4081 of 2014, decided on July 29, 2026), has fundamentally altered the legal framework governing liability arising out of elevator accidents. … Read more

Consent, APAAR and the DPDP Act: Key Takeaways from the Supreme Court’s order

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Authored by Ammu Brigit BACKGROUND On 20 July 2026, the Hon’ble Supreme Court of India disposed of a writ petition under Article 32 challenging the constitutional validity of the Automated Permanent Academic Account Registry (“APAAR”) Scheme. The Bench expressly held that the processing of personal data under APAAR is governed by the Digital Personal Data … Read more

When the state targets the code: India’s bitchat takedown order and the constitutional limits of digital censorship

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Authored by Saisunder NV and Ammu Brigit INTRODUCTION: On the night of 23 July 2026, India’s Indian Cyber Crime Coordination Centre (I4C) under the Ministry of Home Affairs (MHA) issued a takedown notice to GitHub directing the removal of source code repositories of BitChat a decentralised, Bluetooth-based messaging application developed by Block, Inc., the fintech … Read more

Whose address is it anyway: the Supreme Court’s Rifilis Engineering ruling and a lesson in data accuracy for the DPDP era

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Authored by Ammu Brigit On 22 May 2026, the Supreme Court of India delivered a short but pointed order in M/S Rifilis Engineering Pvt. Ltd. vs. Arjun Gupta, arising out of a Special Leave Petition against a judgment of the Allahabad High Court. On its face, the case is an ordinary industrial dispute about an … Read more

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