Authored by Vishaka. S

Introduction:

Be it an affordable daily-use product such as an energy drink endorsed by Indian Cricketer Virat Kohli or an expensive commodity such as gold or diamonds endorsed by top Indian actors like Amitabh Bachchan or Aishwarya Rai, people in India are largely influenced by celebrity endorsed products and its consumption in daily households are nothing to be surprised of. In a country like India with people worshipping celebrities such as actors, cricketers or even politicians as