TORT LAW OF BRAND DISPARAGEMENT, RESPONSIBILITY OF SOCIAL MEDIA INFLUENCERS AND THEIR FREEDOM OF SPEECH – AN ON-GOING LEGAL BATTLE – Eshwars
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TORT LAW OF BRAND DISPARAGEMENT, RESPONSIBILITY OF SOCIAL MEDIA INFLUENCERS AND THEIR FREEDOM OF SPEECH – AN ON-GOING LEGAL BATTLE

Authored by Aanchal M. Nichani

With the advent of social media platforms, emerged a new vocation – social media influencer, who with their following and reach on social media attempt to influence and sway a viewer/consumer towards purchasing or refraining from purchasing a product available in the market. Most brands and companies make utmost commercial use of the fan following base and reach these social media influencers enjoy in order to promote their product.

The recent legal battle between Marico Limited (

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