Authored by Aanchal M. Nichani
With the advent of social media platforms, emerged a new vocation – social media influencer, who with their following and reach on social media attempt to influence and sway a viewer/consumer towards purchasing or refraining from purchasing a product available in the market. Most brands and companies make utmost commercial use of the fan following base and reach these social media influencers enjoy in order to promote their product.
The recent legal battle between Marico Limited (