AMUL SAYS CHEESE – Eshwars
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Authored by Padma Akila

With the rapid advent of globalisation and the world becoming one big marketplace for trade and commerce, brand owners have also often indulged in trademark enforcement in foreign territories based on cross-border reputation attained by their trademarks.

One such example is the recent instance where AMUL, one of the largest food brands in India which is being marketed by Kaira District Co-Operative Milk Producers

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